$250 million dollars’ worth of packaging plastic was lost to landfill in 2019
We want to return some of that money to your bottom line
Recover recycling is excited to invite you, Phamatab to be the founding partner of its innovative blister pack recycling program.
By participating you will reduce your company’s packaging costs, deliver on corporate and social responsibility, improve your reputation and be part of a community approach to tackling climate change.
About the Recover Recycling program
Recover recycling is a new enterprise created to bring together a community of corporate partners and participants to deliver a comprehensive recycling program to the community.
Recover Recycling is an enterprise dedicated to helping organisations take responsibility for their entire supply chain life cycle.
Key features of the program
Community engagement is key to the success of the program. Recover Recycling will ask consumers through a comprehensive marketing and social media campaign to collect and send back their blister packs.
On launching we would like to offer two return options.
- Return blister packs back to pharmacy.
- Scan the QR code on the packaging to download a reply-paid post label.
We will achieve this by harnessing the existing fear and anger for the planet and directing it to positive action.
Our brand promise is to hold the big guys accountable. It’s not just a tagline. It’s a promise that we will bring organisations together to make change, as well as we check that what is done is going to make a difference.
Our brand promise offers a level of trust and transparency for our consumers.
Recover Recycling will position ourselves as a middleman, who works to bring together passionate advocates, consumers, and organisations to create change at scale.
We will manage the corporate partnerships, as well as the consumer campaigns, logistics and infrastructure to deliver the program.
Benefits to you
RR would be proud to have Phamatab as our partner. Together we will deliver great benefits to the planet as well as to your bottom line.
In preparation for Australia to move towards a sustainable packaging network, the Australian Packaging Covenant Organisation (APCO) has set the following National Packaging Targets for 2025:
– 100% reusable, recyclable, or compostable packaging
– 70% of plastic packaging being recycled or composted
– 50% of average recycled content included in packaging
– The phase out of problematic and unnecessary single-use plastics packaging
Australian Packaging Covenant Organisation (APCO)
These targets demonstrate industry needs to work towards these changes. By leading the initiative and launching our partnership now, you will be on track for compliance.
The investment in plastic recycling facilities in Victoria, could uniquely position our partnership and program to be able to offer this service with a margin to other organisations in the future.
In their most recent report, Australian Packaging Covenant Organisation (APCO) estimated that the lost economic value of plastic that ended up in landfill could have been worth $250 million dollars if it had been recycled (APCO 2021).
We want to return some of those costs, to your bottom line. Our modelling shows that if we meet the 70% recycling target then we can reduce the costs of your blister packs by 50%.
Adding this partnership to Phamatab’s corporate social responsibility initiates, will raise your reputation value, and improve your bottom line by not only recovering resources, but by managing risk (Ewing 2015).
Working together
To make the program successful, we will work together to overcome risks such as:
Reducing our logistics carbon footprint – by partnering with carbon offset programs.
Making the program as accessible and inclusive as possible, which may include captioning in multiple languages, and a pickup option for the collection of blister packs.
Making sure all members of our partnership’s entire supply chain is to our agreed ethical standards – by developing a team which will support our partners to investigate their entire supply chains.
We are asking you enter into a partnership with Recover Recycling to deliver on your corporate social responsibility to own the complete lifecycle of your products
We are asking for funding to cover implementation capital and consumer campaign costs, of what will ultimately be, a self-funding recycling service for blister packs.
Let’s start
You will have received the pitch proposal document which covers the executive summary, market imperative and assessment in detail.
As a first step in our partnership, we have prepared a Heads of Agreement for your consideration.
We are so excited to begin this partnership and help our planet, together.
References
APCO 2021, Australian packaging consumption and recycling data 2018–19, Australian Packaging Covenant Organisation (APCO), retrieved from <https://documents.packagingcovenant.org.au/public-documents/Australian%20Packaging%20Consumption%20And%20Recycling%20Data%202018-19>.
Ewing, AP 2015, ‘Corporate Responsibility’, in Reputation Management: The Key to Successful Public Relations and Corporate Communication, Taylor & Francis Group, London, UNITED KINGDOM, retrieved August 5, 2021, from <http://ebookcentral.proquest.com/lib/deakin/detail.action?docID=1975236>.
All Logos designed and created by Gabi Kendall
Blister pack footage shot by Gabi Kendall
Creative Common Video & Audio Components as follows:
Tracking over trash on beach by Videvo, downloaded from Videvo
Drone footage of an Industrial plants by Kelly Lacy, downloaded from Pexels
Testing The Durability Of A One Dollar Paper Bill by cottonbro, downloaded from Pexels
As we go by Thomas Gresen downloaded from hypeddit
Digital Media Reflections 