TravMel

TravMel is an augmented reality (AR) and geolocation application which promotes users to travel and discover more about their local area. The application is set and designed for users to explore Melbourne as their city through a mobile phone device in real world time, with augmented reality effects and geographical location settings. 
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The prototype version of TravMel will be designed for Melbourne, Australia with the plans to expand worldwide.

TravMel Application

Why We Started TravMel

We want to show the world why Melbourne is such an exciting place with multitudes to offer. There is so much to learn and explore. 

Travel Bans has made travelling merely a dream. We want to change this idea! Our first thought during a crazy time in the world was how do we increase tourism in Melbourne with a lack of international and state travel?
Explore your own country, city or even state! Travelling does not have to mean far away, and we wish to encourage residents or tourists within Australia to visit the beautiful and exciting city of Melbourne. 

TravMel enables users to discover, explore and ultimately, become a tourist in their own city! It is a simple and fun application that utilises the power of gamification and augmented reality to generate excitement, motivation and a drive to become a tourist in their own city. 

Stretch Goals

​1.  $20000; Individuals who have pledged will receive a trophy displayed in your trophy cabinet for all to see! 
2. $25000; Connect virtually and be friends with the creators of the app.
3. $35000;  Pledges will receive a sticker for their phone case!
4. $50000; Extra customisation features for your avatar
5. $75000; App will be available in a second language. The language chosen will depend on demand from pledges.

Why We Need YOU

TravMel needs to start with YOU. An application designed for personal gain and rewards is guided by the people that utilise it. We want to create a platform which enables users to explore their own city, find new areas and hidden gems, travel to the must hit tourist spots and expand knowledge on areas of Melbourne. We need users that want to explore Melbourne and be willing to generate information and data about their experiences, their favourite travel destinations and more!

We understand with new travel bans and restrictions due to the Covid-19 pandemic that travelling is not really an option right now, which is why TravMel has been created. Explore your own city. Take advantage and start a new adventure.
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We need to expand our user base and generate income to keep this dream alive. Help us today by supporting us and pledging to receive a reward! Gain access to the program and start ticking off your dream travel destination guide! With hopes to expand to the entirety of Australia, the success of the Melbourne based prototype of TravMel depends on the help and support we receive. 

Risks And Challenges with the development of TravMel

1. Test marketing
Test marketing evaluates marketing plans and gathers vital information about the success of an application. This testing could include questionnaire surveys and Beta testing. If test marketing fails or is unsatisfactory, the application will have to be modified and changed accordingly which can delay application release.

2. Collecting geographic information
Melbourne is forever expanding and evolving, therefore our software and maps need to continuously evolve and be up to date. Privacy issues also need to be addressed and protected in an application of this kind.

3. Marketing
It is important to continuously expand our user base and increase our numbers to continue with the development of the app.

4. Strengthen and adapt from feedback
To keep target audience from expanding and developing, we need to adhere to concerns and feedback from consumers to continue to produce new content and features and also important software updates.

5. Server
We need to build a server that can be utilised with a large customer base and will not proceed to either lag or shut down due to an increase of numbers of users.

6. App store and Google Play
The chance of potential delays and being approved on both app stores may take time and be a long process. This may impact the timeline for our application release. 

7. Communication with Pledges and Backers
We will always be transparent and openly communicating with backers. We will be updating you on a regular basis and we will be present during the whole process to answer any questions and read every comment.

Support us today by pledging on KickStarter and following all our socials @TravMel.

Authors : Gabi Kendall, Aimee Smith, Jixian Zhu, Christabel Ferris, LuDi Ni

Hypothetical crowdfunding campaign created entirely online using collaboration tools such as, Zoom, Twitter, Trello, Google Docs & Google Drive.